Its quality over quantity for Farhan Akhtar.....

The recent advertisements of Farhan Akhtar have been catching on among the youth as the multi talented personality of our industry is a huge inspiration for the youth in all ways. He also has a very strong youth connect due to his Farhan Live concerts across colleges in India.

So, a lot of brands have been reaching out to Farhan`s team to be associated with their brand. However, Farhan chooses to stay away from brands that he does not personally believe in.

In the past too, Farhan has been offered a lot of money to endorse various brands, but he chose to step down on those heavy weighing offers.

He is a firm believer that the product should be something he would naturally consume/use/believe in.

The brand should be reflective of his personality. When he stands or becomes the face of a brand, he wants it to be expression of him.

Spokesperson of Farhan Akhtar adds, "Farhan associates with a brand only if he personally believes in it."