Farhan Akhtar's banner joins hands with Amazon Prime
- IndiaGlitz, [Wednesday,June 07 2017]
Farhan Akhtar and Ritesh Sidhwani's production house Excel Media & Entertainment and Amazon Prime Video have come together to launch Amazon India's first Original show "Inside Edge".
Inside Edge is a story that pulls no punches, minces no words, and takes no prisoners. And beneath it all, it is a story of passion, courage, and love. The show will also serve as India's very first take on web series which will brings to the forefront the corruption in Cricket.
"We are very excited to announce our first Amazon India Original Inside Edge partnering with Excel Media & Entertainment, launching in over 200+ countries worldwide. We Indians love both cricket and entertainment; and Excel's expertise in storytelling makes them the perfect choice for India's first ever Amazon Original. We are committed to changing how content creators create content in India and our association with Farhan and Ritesh on Inside Edge is the first step towards fulfilling that promise," said Nitesh Kripalani, Director and Country Head, Amazon Video India.
"We love telling stories and are looking forward to making our digital debut under Excel's Media & Entertainment division on Amazon Prime Video. It's our first step in taking our shows global and Prime is providing us the platform for widening our reach. The creation of this limited-episode series will fuel the next wave in entertainment and we are glad to bring Inside Edge with Amazon to a worldwide audience." said Ritesh Sidhwani.