'Shirin Farhad Ki Toh Nikal Padi' hasn't quite managed to create magic at the box office. If the opening was lukewarm, the progress over the weekend wasn't much heartening either.

The weekdays stayed on to be ordinary too with further fall in collections which means at the end of it's first week, the collections of this Sanjay Leela Bhansali production have accounted to just around 9 crores.

Though this is far better than what 'My Friend Pinto' had earned when released last year, one expected far better from this Boman Irani and Farah Khan starrer that had sent positive signals when it's promotion had kick-started.

One can't ignore the fact that 'Ek Tha Tiger' played a major role in the film not finding good visibility and favour amongst the audience.

With the Salman Khan starrer managing more than triple the collections of this Bela Sehgal directed film even in its second week, the writing was clear on the wall.

Moreover, the content too wasn't really terrific enough to warrant 'junta' stepping into theatres in hordes.

All in all, this was a 'theek thaak' affair that could entice a DVD or a satellite watch but when it came to its big screen foray, it was given a pass.

Ironically Farah Khan has faced a challenge from herself as her own production 'Joker' has now released which means 'Shirin Farhad....' has a limited screen space in theatres.

The theatrical collections are now expected to close at the 12 crore mark which is ordinary and may just about result in the film being tagged as a coverage affair.