Exclusive theatrical promo review - DON

  • IndiaGlitz, [Monday,September 04 2006]

"DON ka intezar toh 11 mulkon ki police kar rahi hai!" Right? Wrong!

Because it is not just 11 countries but the entire world where Hindi films are shown that is waiting for the film with a bated breath. Come October 20th and serpentine queues are expected to be a common sight in front of theatres screening the film.

It's that time of the year when Shahrukh Khan returns as an anti-hero once again. 50 days to go and the 3 minute long talkie promo has already done the trick by making people sit up and look forward to a high adrenaline action drama that is about to hit the screens. Farhan Akhtar, who has given a cool 'Dil Chahta Hai' and a journey into a youth's mind 'Lakshya' in the past, changes tracks to come up with a masala popcorn fare that gives you an impression as if you are watching a high tech Sanjay Gupta film.

Shohrat mera junoon hai, daulat mera nasha.......khauff mera hathyaar Kadmon Pe Duniya Haui, ishaaron pe kismat....aur bahon mein......?? Zidagi Se Khelna Mera Shaunk....Khelta Hoon Apni Sharton Pe... Jeetna Meri Zid Nahi, Meri Aadat Hai

Arrey Deewano Ab To Pehchaanon, Kahan Se Aaya Main Hoon Kaun?

Above dialogues mouthed by Shahrukh Khan in the background take the promo forward as an array of scenes unfold while establishing the character of a ruthless man called DON.

Gloss, richness and some technical wizardry form important ingredients of the look and feel of 'Don - The Chase Begins Again'. Top angle coverage of the high rise buildings in the city of Kuala Lumpur [Malaysia] begins the proceedings to make you lean forward and keenly anticipate what's next in the offering. A suspenseful music set in western mode plays in the background while there is richness all over with multidirectional flyovers and horse races interspersed with a close up of a designer pistol that provides a comic book angle to the thriller.

Soon arrives King Khan as he steps out of a car and the way it has been stylishly shot, the 'seetis' and 'taalis' are guaranteed in the auditorium. An array of shots featuring the cast of the film begins from this point on with the focus on SRK's character. He kills people, makes love and plays golf - all of them with ease hence making it all appear to be a normal day in his life. Meanwhile slow motion shots from a scene keep making an appearance as he walks down a corridor with a briefcase in tow with the camera intentionally leaving out his face.

A few seconds later he is shown traveling in a car on the streets of Paris [France] hence proving his mettle as a globally connected Don. The action sequences follow next where he makes full use of the martial arts training he received for the film and his flying kicks and punches just prove the point. Color black dominates the frames with black car, black jacket and black shades being a part of SRK. Some gadgetry action is in force too with wrist watches acting as timers followed by blasts covering an entire screen.

This is when the actual drama begins with a knocking sound on a door followed by the question of "Who Is This?" which is given a chilling one-word reply - DON! The signature music of 'Arrey Deewano' bought in its 21st century techno avtar results in a heavy rush of blood with SRK shown in a tight close up for the first time. Sirens of police cabs and bikes create a deafening ambience followed by a chase on the roads which guarantee a 'paisa vasool' outing for the movie lovers.

There is more to come as the characters of Priyanka Chopra, Arjun Rampal, Boman Irani, Isha Kopikar, Om Puri and Kareena Kapoor are introduced one after another amidst all the chases, high rises and the pyrotechnics. The promo reaches its crescendo with SRK taking a free fall with gravitational force pulling him vertically down with his head pointing towards the earth!

Game over? Not yet because Don has a final statement to make:

"DON ka intezar toh 11 mulkon ki police kar rahi hai lekin ek baat samajh lo ki Don ko pakadna mushkil hi nahin namumkin hai"!

Well we will see that Don because we are coming to join you in this chase when the film arrives all over on October 20th.

Rating: ***1/2

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