Spinning on the new age wave of short and sweet, Dhanraj Jethani, Anil Jethani and Chandresh Jethani have come out with a unique promotion trick to attain the maximum kick` (read attention). Their upcoming youth flick with a twist UVA` yes you read it right it means Yuva starring fresh faces Vikrant Roy, Rohan Mehra and Lavin Gothi in the lead with Jimmy Shergill and Archana Puran Singh in pivotal roles along with seasoned veterans like Om Puri, and Sanjay Mishra doing special acts is a youth oriented story with a interesting twist.

Known for movies like Bin Bualye Baraati` and Ankur Arora Murder Case` the makers Dhanraj Jethani, Anil Jethani and Chandresh Jethani along with the creative producer Sagar Shukla after a series of brainstorming came out with this unique technique to cut the title short and while reducing the ink` from the title which was initially simply called Yuva` got its snappy and sweet lift to UVA` and the best part is it sounds the same and does the require wink to its target genre with the zing.

Well certainly this social comedy drama is a trend setter for future b-town movie promotion and marketing techniques.

We all are aware of the role of promotions and marketing nowadays with big names putting in biggest moolahs for their biggies this short and twisty cut in UVA` by its makers will sure be the question in everyone`s mind in future - Y` it didn`t clicked in their mind..

Y` UVA seems to be something we cannot afford to miss this is one of the reason..

Stay tuned for more n this and you know Y`..