Comedy has a timeless appeal. That is why SV Krishna Reddy keeps harping on it.

He has been so successful with making comedy movies that he never dare change tack.

For him entertainment is the key. That is why he has chosen the fun route again for his Sarada Saradaga.

This Sankranthi release is again a socially relevant movie given under the veneer of fun and entertainment, he says.

Again, true to SVK’s style, there is a gaggle of stars in the films starting with Rajendra Prasad, Sindhu Tolani and of course his favorite Srikanth.

SVK and Srikanth have worked together in countless films. SVK singles out Srikanth’s involvement in the project for casting him in his movies. ‘He is a true professional. He puts in everything he has,’ SVK says admiringly.

SVK says that his main aim while directing a film is to provide good entertainment and make people forget their worries.

Let us see whether Sarada Saradaga does that or not.