Early in his career, actor Emraan Hashmi played the kind of roles which earned him the title of "serial kisser" of Bollywood. Although his films had good substance, people usually watched them only to witness the sensual kissing scenes. This image overshadowed Emraan's skills as an actor and he soon got tired of it. During a recent conversation with Bollywood Bubble, Emraan talked about how he got the title and how it affected him.

He said, "For the first 10 years of my career, I was doing these films and I, unfortunately, have done it to myself. This tag was given to me by myself as a joke, and then it blew up, the media started talking about it, and that superseded everything — there could be an article, there could be a film critic review… That overpowered everything, it became a priority. And you had a country that was obsessive about this; sexuality and portraying it on screen. Back then, when I started in 2003, it was this ‘aha’ moment to see a guy who’s kissing all his heroines. That became a talking point.”

Emraan further added, "But as time went on, I realised that. I also realised I was getting sick of it, because those films were giving me a very ‘been there done that’ feeling. I reached a saturation point, even though those films were doing very well at the box office. I felt that there’s an actor in me who wants more. I am maturing as an actor, but I am forced to choose these scripts because this is what’s working, and in our industry, we want Xerox copies of everything. But I’m not getting any creative fulfilment.”

Emraan will soon be seen in the thriller flick 'Chehre' alongside Amitabh Bachchan.