Emraan Hashmi has sent ripples in the tinsel town with his latest reel avatar as that of an invisible man. The actor's latest venture, Vikram Bhatt's 'Mr.X' has been lapped up by audience and critics alike, for its Hollywood-like storyline. Adding to this excitement, the B-Town's Hitman has grabbed yet another responsibility, for the first time...

Emraan who, unlike his contemporaries, rarely appears in commercials, was recently approached by an energy drink brand for a whopping 4 crores to be part of the product`s commercial.

While Emraan has kept away from the brand space, his serial-kisser image underwent transformation with the spate of films he has been associated with recently, including 'Ungli', which was a socially relevant film. Given his image makeover, the brand felt the actor would fit the brand`s perception perfectly.

Said a source, "Emraan recently met with the officials of a leading energy drink manufacturer. They have offered him nearly Rs 4 crore to do a commercial for them. So far, they have only discussed the concept and are awaiting Emraan`s nod."

Watch 'Mr.X' Trailer