Even on its day two, Maruthi received an unforgettable encomium from Ram Gopal Varma: a true trend-setter. Such is the impact that Ee Rojullo has created. When none expected that Ee Rojullo would become a sleeper hit, the film surprised everyone with its simplicity and creativity. This one does not boast of new stars. The positive buzz spread like wildfire and youngsters starting making a beeline to watch the film.

Made on Rs. 40 lakhs, an equal amount of money is said to have been spent on publicity. Reminding one of Chitram's success a decade ago, the film has mopped up spectacular collections.

Asked what he thinks worked for the film, the producer says that the fact that the film is true to the genre worked for it essentially. They targeted the youth and made no dilutions, had their eyes on the target and never committed the folly of incorporating "universal" elements to attract family audience.

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