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The new Kannada film 'E Dil Helide Nee Bekanthe' by young team has won the heart of film music lovers. The sale of 25000 CD (it has become a dream today) for the first time director KTM Srinivas is a big achievement.

The celebration of such a good sale was held on Thursday night. Two of the Karnataka cabinet ministers – Dr Ambarish and Anjaneya H were present to witness the celebration at Chowdaiah Memorial Hall.

In two months time the audio CD sale has reached 25000 says debutant director KTM Srinivas. He has penned story, screenplay and dialogues for the film.

KTM Srinivas with producers Sridhar, Prabhakar, Kamadhenu Audio proprietor Amaranath, actors Avinash Narasimharaj, Sri Shruti, music director Satish Aryan, cameraman Chidanand addressed the media.

The nail biting experience of shoot at Raani Jari near Kalasa that is 1350 feet in height will be released in the trailer after the DI work disclosed director Srinivas.

The meaning of Kamadhenu` is so apt for this film E Dil Helide Nee Bekanthe` as Amarnath of Kamadhenu audio house explained that there is no escalation of figures. He has earned Rs.12.50 lakhs profit on this sale and celebration of the event is because of such a mammoth sale he says. The cost price of his CD is Rs.13 and it was sold at Rs.50 per piece.

It is the marketing strategy of forming 2500 units to sale 10 CD by each unit given good encouragement for the film release. The same strategy to get audience brought confidence in producer Sridhar to rope in 2 lakh audience in different parts of Karnataka.

The Padhe Padhe` music director Satish Aryan said Rs.10 lakhs is spent on five songs and three bits of this film.

Very sweet looking Sri Shruthi for her debut film purchases a few CD`s of her film and distributed in friend circle. She got very good opinion for the songs. She plays an innocent girl who plays with a stranger mobile in the film.

I have done all required portions of a commercial cinema says Avinash Narasimharaj doing a different kind of role. Four pages of dialogues at the interval block and at climax took lot of homework and it was supported well he opined.