Reportedly a bust, the $11 million alliance between Dwayne "The Rock" Johnson and the US Army could possibly jeopardize military recruitment initiatives. Military.com claims that the Army is trying to get money back-off after Johnson failed to fulfill his agreement's requirements. Designed to improve Army branding via Johnson's social media presence and the United Football League (UFL), the partnership has been judged a flop.

According to internal Army analysis, the alliance might have cost them 38 enlistments. Johnson posted about the Army on social media and the proposal included notable Army branding on UFL outfits. Johnson had 396 million Instagram followers, but he was expected to provide five Army-related updates all through the UFL season. Still, the article states he only posted two times.

Among the jobs were Johnson with Army generals, including Gen. Randy George, who was key in advancing the agreement despite reservations about its viability. Disappointed Army spokesman Col. Dave Butler said, "It's unfortunate that The Rock was not as present as expected."

The Army's irritation is further compounded by the UFL's inexperienced staff allegedly causing communication issues. Now the Army is trying to recoup $6 million of the $11 million allocated for the cooperation. This incident takes place despite the Army's continuous recruitment crisis; just 50,000 recruits in 2023 will not meet their target of 65,000.