As has been said in media circles, Allu Arjun is indeed playing a Brahmin youth in 'Duvvada Jagannadham', much as the First Look confirms. "The successful trio (Allu Arjun, Harish Shankar, Dil Raju) have teamed up for the film. The first look has been released to a unanimous positive reception by fans and critics," says the film's spokesperson.

Dil Raju says, "A film from our banner generally evokes huge curiosity amongst everyone. But as our banner Sri Venkateshwara Creation teams up with the interesting trio of Stylish Star Allu Arjun - who worked with us on 'Arya' and 'Parugu', powerful director Harish Shankar - who gave us a hit like 'Subramanyam For Sale', and Devi Sri Prasad who has worked with us several times and is also a super hit combination with Bunny ('Arya', 'Bunny', 'Arya 2', 'Julayi' and 'S/o Satyamurthy'), the buzz has intensified. Within minutes, our First Look poster started to trend across the world on Twitter. We will soon release the teaser too on Mahasivaratri day."

The film is presently being shot in Karnataka and the team will soon move to Abu Dhabi. Pooja Hegde is the heroine. The cinematography is by Ayanaka Bose. Stunt choreography is by Ram-Laxman. Editing is by Chota K Prasad. Art direction is by Ravinder. Screenplay is by Ramesh Reddy and Deepak Raj.