Following the unprecedented reception across the world, 14 Reels Entertainment has decided to release the film with sub-titles to tap the non-Telugu market, especially in India. The film is doing resounding business in centres ranging from Chennai and Mumbai to the US.

Already declared the biggest hit in the last 80 years of Telugu film history, Dookudu is roaring to make its mark in new vistas. It is a rarity to see a pot-boiler like this released with sub-titles. Mahesh Babu is no superstar like Rajinikanth or Kamal Hassan who is known to have an appeal in markets other than their own.

Dookudu has turned the tables. In a never-seen-before happening, the film will be released in new markets. Now if this happens, it will help the producers of Tollywood to gauge the reach and hold of Telugu films in non-AP markets.

May Anil Sunkara and co get their much-deserved success in this move too.

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