Shah Rukh Khan, the Don, can even sell popcorn! Surprised?

The makers innovative introductory formula for kick-starting the promotion of his forthcoming Shah Rukh Khan-starrer has almost worked wonders. Innumerable cinema houses around Mumbai have been flooded with sleek cardboard popcorn covers sporting SRK's silhouette image against a backdrop of the Malaysian twin towers from the forthcoming 'Don'. The gimmick has paid off so well that the producer's office has been taking requests from other theatre chains around the country for providing more of such unique publicity packages. Now that makes it more interesting to see how much of popcorn people will munch while watching the Don in nail-biting action coming this Diwali and Eid [October 20].

'Don' is being distributed internationally by UTV.