Disney+ Hotstar has launched its exciting new campaign 'Entertainment Ka All-Rounder' ahead of the much-awaited upcoming edition of the Indian Premier League. The new films feature Bollywood actor Ajay Devgan and actress Tamannaah Bhatia portraying the roles of Sudarshan and Manickam, respectively. The disguised duo attempts to persuade people into watching their soon-to-release titles on Disney+ Hotstar VIP besides just focusing on LIVE cricket.

Conceptualized by DDB Mudra Group, the ad films have been released in 3 languages - Hindi, Tamil and Telugu. The ads present the stars in everyday office situations convincing people to watch their work, only to be informed of the boundless content offered by the platform. Speaking about the campaign, Sidharth Shakdher, Executive Vice President and Chief Marketing Officer, Disney+ Hotstar said, “Disney+ Hotstar is the default digital platform for sports in India today, and this year, when India comes to us for Vivo IPL 2021, we will give them a no-holds-barred entertainment experience - Cricketainment in its truest form.

Mentioning that Disney+ Hotstar is the only OTT platform that offers such considerable variety, the Executive Vice President added, "Based on the insight that cricketainment is tantamount to having the best of both worlds, we wanted this campaign to reinforce that we are the only OTT brand that offers Vivo IPL 2021 and LIVE sports, along with the latest movies and original shows. And to drive home this message in a fun, memorable and entertaining way, we are launching our campaign ‘Entertainment Ka All-Rounder’ which breaks through the clutter by using never-seen-before avatars of Ajay Devgan and Tamannaah Bhatia."