Actress Disha Patani has been roped in to endorse ASUS India's laptops and smartphones.

"I'm happy to be associated with a brand which is very young, trendy and enthusiastic, which reflects my personality. I look forward to being part of the ASUS family and its fascinating growth journey in India," Disha said in a statement on her association with the Taiwanese brand.

According to Arindam Saha, Head Marketing, ASUS India, Disha has been roped in because, besides being an "incredible beauty", she "stands for modernity, freshness, self-confidence, trendy, elegance and spontaneity".

"We are catering to an audience that defines ambitious, forward-moving, non-stop pulse of India and Disha understands the pulse of this audience well. Her vibrant persona, pan-India appeal and her confident attitude makes her the perfect ambassador for our brand," he added.