The latest buzz in the town is not only around 'Fidaa', but also around the money Allu Sirish's next and Ram Pothineni's next are fast fetching.

Allu Sirish's next, a sci-fi and thriller, threw up a huge surprise when its satellite rights got sold for a mind-blowing Rs. 4.50 Cr. Now, Sirish has only one average BO performer to his credit. How come his up-and-coming film has fetched so much? Obviously, it's because of Vi Anand, who last year delivered a blockbuster in the form of 'Ekkadiki Pothavu Chinnavada'.

Ram Pothineni may have had a flop in the form of 'Hyper', but his next film is in demand because of one particular reason: Kishore Tirumala of 'Nenu Sailaja' fame is directing it.

Clearly, when it comes to certain films, the directors are more important than its heroes.