While the 'Beast' slated to release on April 13 is seeing massive demand on the advance bookings, Thalapathy Vijay has started shooting for his next film with the famous Telugu director Vamshi Paidipally on April 6. Produced by Dil Raju, the Tamil-Telugu bilingual 'Thalapathy 66' went on the floors with a formal pooja, yesterday.

'Thalapathy 66' is said to be a family entertainer with Rashmika Mandanna as the female lead while veteran actor Sarath Kumar is playing a key role. Veteran actor Prakash Raj is also expected to join the cast. With music composed by leading musician Thaman, Lyricist Vivek is taking care of dialogues and additional screenplay while Karthick Palani cranks the camera and Praveen KL takes care of editing.

Today, Vamshi Paidipally took to his social media handle to share the movie launch video of 'Thalapathy 66'. The minute-long video comprises the memorable moments of yesterday's pooja event from Vijay's entry, Rashmika's entry to Vijay interacting with the cast & crew to Rashmika enjoying her fangirl moment with Thalapathy.

Sharing the video on his page, Vamshi wrote, "#Thalapathy66..Cherishing the new beginnings with THALAPATHY @actorvijay Sir, @iamRashmika & the whole team :)" (sic). The regular shoot has already begun with the filming of a song sequence, reportedly. Sources say that the team is eyeing the Pongal 2023 release for the upcoming untitled project.
 

#Thalapathy66..Cherishing the new beginnings with THALAPATHY @actorvijay Sir,@iamRashmika & the whole team :)@SVC_official @MusicThaman @karthikpalanidp @Cinemainmygenes @scolourpencils @vaishna94154242 @HariRgv @ahishor @Lyricist_Vivek @Yugandhart_https://t.co/uPehOl1Y40

— Vamshi Paidipally (@directorvamshi) April 7, 2022