Aithey director Chandrasekhar Yeleti sure believes in doing things differently.

For his new movie, Anukokunda Oka Roju, he had the audio launched in a music store.

He had a magician at hand to come up with some tricks even as Kavya, Charmy, Shashank (the film's heroine and hero) released the cassette.

Finally, music composer MM Keeravani unveiled the entire packet.

Both the director and the producer, Gunnam Gangaraju, were clear while articulating that they want an offbeat launch. We wanted to stand out from the crowd, hence such a launch, they chorus in unison.

The film has five songs composed by M M Keeravani and all of them have been shot on Charmy.

Keeravani says he has banked on western tunes and orchestration for the film.

And the director feels that this is perhaps Keeravani's best effort yet.

Let's see.