Bollywood actress and socialite Dia Mirza has been titled as the ambassador for Swachh Bharat Mission`s youth-based Swachh Saathi (student internship) programme. Dia Mirza will be taking forward the message and an initiative of the government`s Swachh Saathi programme, as she will play the most important part in the scheme.

In a recent event Dia opened up saying; "Swachh Bharat is among the most important initiatives taken up by the government and I believe that the Swachh Saathi programme will be an extremely important part of our dream to realise a clean, healthy and environmentally conscious youth and country. She also adds to say, "Over the years I have tried to engage as many minds as possible to understand that our planet and our country need the immediate involvement of all its citizens, so that we can take responsibility and make our world a better place to live in".

Swachh Bharat mission director Praveen Prakash said, "As the ambassador, the actress would interact with school and college students from across the country through awareness sessions, community cleaning activities and motivational videos. Dia is a youth icon and has been an active campaigner for Swachh Bharat. We felt that she would be the best person to help us reach out to more youngsters. Our aim is to make it a viral youth led movement".