Pan Indian superstar and multiple award winning actor Dhanush has become the brand ambassador in Tamilnadu for the IPL like football league the ISL (Hero Indian Super League). Speaking on the occasion, Dhanush said, "The inaugural season of the Hero Indian Super League revolutionised Indian football and brought quality football action for millions of fans across the country. This year, the league promises to be more competitive and captivating. As a keen football fan, I am excited to be a part of the league and promote the sport amongst all my fellow fans in our own language. Watch out Machas, the Hero Indian Super League is back!"

The grand sporting extravaganza will begin from the 3rd of October and the Tamil feed will be live on Jaya Max and the first match will be between hosts Chennaiyin FC vs defending champions Atelico de Kolkatta.