Media One Global Entertainment, the producers of the Jayam Ravi starrer 'Dhaam Dhoom', has come up with a plan to fight piracy. According to Surya Rajkumar of Media One, 'a 24-hour anti-piracy cell with ten dedicated phone lines will be opened at our office and people can inform them if they come across pirated CDs of 'Dhaam Dhoom' anywhere.'

'Media One has joined hands with Tamil Thiraipada Padhugappu Kazhagam, floated by producer K Rajan and the fan clubs of actor 'Jayam Ravi', in order to fight piracy', said Surya Rajkumar.

'The phone lines (numbers to be announced soon) would be open round-the-clock and the general public can contact them anytime', he added.

Dhaam Dhoom features 'Jayam' Ravi, Jayaram, Kangana Ranaut and Lakshmi Rai in lead roles. Cinematographer - director Jeeva, who commenced the movie passed away while shooting in Russia and his associate G K Manikandan has managed to complete the movie.

The movie has music by Harris Jayaraj. Also in the Dhaam Dhoom team are Pa Vijay and Na Muthukumar (lyrics), S Ramakrishnan (dialogues) and V T Vijayan (editing). The movie will hit the screens on 29 August.