Vijay Deverakonda's outing with director Kranthi Madhav was on Thursday launched in Hyderabad, marking the auspicious occasion of Dasara. T Subbarami Reddy, Allu Aravind, C Ashwini Dutt, BVSN Prasad, C Kalyan, K Raghavendra Rao and Nag Ashwin of 'Mahanati' fame graced the event as chief guests.

While TSR gave the clap for the first scene shot on Deverakonda and others, 'Geetha Govindam' producer Allu Aravind switched on the camera and director Raghavendra Rao directed it.
Touted to be a love story, the untitled flick has Raashi Khanna, Aishwarya Rajesh and Izabelle De playing the heroines.

Gopi Sundar and Jay Kay will handle the music and cinematography departments, respectively. Creative Commercials's KS Rama Rao will present it, while KA Vallabha is the producer. Production Design: Sahi Suresh