Directed by Puri Jagannath and produced by Bhagawan and Danaiah on the banner of Universal Media 'Desamuduru' with Stylish Star Allu Arjun and Hansika Mutwani in the lead was released on January 12 as Sankranthi gift and bagged a super-hit talk. The film remained the biggest and the best hit movie in 2007.

When it comes to Allu Arjun's film career, the film had got the highest collections than all his previous films.

Moreover the music provided by Chakri has become very popular and the past three months, the tunes could be heard from every film lover. The comedy by Ali remained another highlight. Moreover, Allu Arjun had toned up the body and proved the Telugu hero's stamina to everyone.

Especially, the way he shook his legs in dances, and flexed his muscles in fights took him 10 steps ahead of every hero.

Heroine Hansika enthralled everyone with her gorgeous appearance and won the hearts of audiences. 'Desamuduru' which had all these specialities had completed 100 days in over 129 centres across the State.

After this film, Allu Arjun is going to play a hero in Dil Raju's film under the direction of 'Bommarillu' Bhaskar. It is reliably learnt that a Malayalam heroine Bhavana is likely to pair opposite Allu Arjun.