While everything was set for the release of 'Bethaludu' this Friday (Nov 18), the Government's Demonetisation policy burst forth unannounced. This first took a toll on Allari Naresh's 'Intlo Dayyam-Nakem Bhayam', followed now by the Vijay Antony-starrer. The news is that the psychological thriller, which would have had no much competition at the Box Office, has been postponed indefinitely in Telugu.

Thanks to 'Bicchagadu' doing so well, the movie had done brisk pre-release business, getting sold for Rs. 3 cr (the remake rights of 'Saithan' in Tamil) to the Telugu version's producer. And the producer sold the film for double that amount, thereby earning an impressive table profit figure.

As things stand, the movie has to collect more than Rs. 7 crore to break-even. At a time when the common folk are struggling to find liquid cash, watching a movie in theatres will hardly be among their checklist, with the exception of those with access to plastic money. The not-so-impressive collections of 'Sahasam Swasaga Sagipo' bear testimony to this.