Arha Media and Broadcasting on Wednesday obtained a blanket order restraining all websites and broadcasters from airing its talk show ‘Unstoppable’ without its permission. As is known, the popular chat show is hosted by Nandamuri Balakrishna.
The OTT platform recently sought an injunction to restrain illegal and unauthorized dissemination of the original web show. This came ahead of the episode shot on Prabhas. The big-ticket episode is expected to add crores of revenue to the platform.
It’s learned that Arha Media has spent Rs 17 Cr for the production, promotion and marketing activities of ‘Unstoppable’, including Balayya’s remuneration.
Some rogue websites have been stopped by the High Court from illegal broadcasting.
“Piracy of films, web series, entertainment content has always been a huge menace in the Media and Entertainment industry. Before a film is released in theatres, there are rogue websites and various links which make the movie available to the public at large, which has a significant adverse effect on the commercial performance of the film. The present order passed by the HC in favour of Arha Media prevents infringing links from taking root,” a lawyer said.
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