Deepika Padukone, has been a long standing member of the Lux family and does one campaign every few months with them, with every association garnering a roaring response from the audience.

Latest is that, Deepika seen in a beautiful saree yesterday was busy shooting for a new campaign for Lux at Mumbai's Film city. The fresh campaign revolves around Deepika's personality and how she is in real life. It centers around the fact that even though she is an extremely successful actor she is so down to earth. The creative team has written this concept after interacting with her personally.

Said a source,"Deepika has been a long standing popular face of Lux. Now that she is back in Mumbai, she has shot for a very special commercial for the brand."

Deepika, who had been away from the country fulfilling her international work commitments is back in the bay and is chasing the clock, juggling shoots and other work obligations.