Five years ago, Deepika Padukone founded The Live Love Laugh Foundation. The aim was to help and become the voice of people dealing with mental health issues. Recently, Deepika announced that the charitable trust will now have a new brand identity which will include a new logo, colour scheme, and other brand assets centred on the theme of hope.

Deepiam shared the new logo of the trust and wrote, "Mental health is a cause that is extremely personal and dear to me. Over the last five years, donors, partners, government authorities and our incredible team have all played a crucial role in LiveLoveLaugh’s journey, but the greatest impact has been from those who have had a lived experience with mental illness, and their caregivers. I would like to see a world where no life is lost due to mental illness, and LiveLoveLaugh is committed to delivering on that aspiration."