D Suresh Babu is confident about 'Adhugo', which releases on November 7. In this interview, the producer talks about the project, director Ravi Babu, his future projects and more.

How did this project fall into place?

I have known Ravi Babu since the days of 'Allari'. We have collaborated on quite a few films since that movie. With the exception of 'Soggadu' (starring Tarun), all of our movies have been profitable. As for 'Adhugo', I gave a go-ahead as soon as I listened to the script.

Was it difficult to make the film with a piglet?

In the beginning, we wanted to use a different technology to create the piglet. We spent a lot of money on it but it didn't work out. We then opted for 3D. Ravi Babu is always very careful when it comes to technical aspects. Success or failure, the credit for a film's result goes to him. He is good at convincing people. He worked hard for 2.5 years on making 'Adhugo'. At one stage, although I asked him to give up on the project, he didn't listen to me.

You are supporting small-budget sensible movies of late. What's driving you to go on the path?

I always prefer to bankroll novel films instead of routine ones. I have backed films like 'Pelli Choopulu' and 'C/o Kancharapalem' in recent past. I am in a position to lend my support to films with novel concepts. Any film, be it a routine one or a distinct one, can fail or make profits. But having a track record in making novel films always feels good. Many technicians have had to step back only for want of proper support. We have to lend our support to the extent possible to such technicians.

How come there is no initiative to make big-ticket novel entertainers on a high scale?

The film industry is used to commerciality and convenience. Only a few directors like Shankar and Rajamouli are thinking out of the box. If directors dare to make technically superior movies, we will get new kind of moves. The audience too should encourage such movies.

Do you think there is anything that can be done at the end of theatres?

It's only of late that our audiences are warming up to new-age cinema. Audience's tastes are undergoing a change. That said, it's an issue that the percentage of audiences frequenting the theatres has come down. That's why single theatres are suffering a lot. And big producers are not ready to accept the proposal to share in profits (with exhibitors).

What are your upcoming movies?

We are making a film titled 'Dorasani', set in Telangana, with debutant director Mahendra. A film in the direction of Ravikanth Perepu (of 'Kshanam') will also be there. The remake of a Korean movie in the combination of Samantha and Nandini Reddy is also coming. Besides 'Venky Mama' with Venkatesh and Naga Chaitanya, a film in the direction of Trinadha Rao Nakkina will also be there. We are planning three films with Tharun Bhascker (of 'Pelli Choopulu'). 'Hiranya Kashapa' with Gunasekhar is in the pre-production stage. Rana is looking after this project. A biopic is being planned with director Venu Udugula (of 'Needhi Naadhi Oke Katha') fame.