These days, it has become a trend among official handles of the police department to use film posters, memes, etc. to propagate public service announcements. The Cyberabad traffic police department has used the poster of 'Chaavu Kaburu Challaga' to highlight the importance of wearing a helmet while riding two-wheelers.

In one of the posters of the latest box-office release, Basthi Balaraju (Kartikeya) and Mallika (Lavanya Tripathi) are seen going on a bike. The male lead is seen recklessly driving the vehicle without wearing a helmet. 

Sharing the poster, the traffic police's official Twitter handle said that nobody would have to listen to 'chaavu kaburu' if traffic rules are followed diligently. The title of the film has been used by the cops to say that not wearing a helmet can result in 'chaavu' (death). 

The meme is going viral, with as many as 1,100 likes on the official handle alone.