The upcoming movie 'Dum Laga Ke Haisha' by Yash Raj Films starring Ayushmann Khurana and Debutante Bhumi Pednekar is like a breath of fresh air. The title of the movie talks it all out about the sporting spirit. Taking the title into consideration, the marketing team plugged in the Cricket World Cup India Vs Pakistan match to 'Khelo Dum Laga Ke'

The entire match was live tweeted, the 'Dum Laga Ke Haisha' way, which managed to garner attention of all the cricket fans as well. Over the day, #DumLagaKeHaisha had become a part of the tweets about the match in general. The team plans to extend this activity for every match of Team India in the Cricket World Cup.

The marketing campaigns of movies have become more innovative where the topical trends are cashed upon very well. Lets wait for 27th Feb when the rather 'un'usual jodi will create Dumdaar magic on the screens.

Watch 'Dum Laga Ke Haisha' Trailer