Cricket extracts more of King Khan's Charm

  • IndiaGlitz, [Monday,May 12 2008]

It's slowly being realized that the strong roots of the reality shows that went deeper and deeper invading the minds of the Indian television viewers till some months back have started to decay.

The success rate of the different reality shows was enormously depended on the Bollywood star power to add glamour and attract viewers and is still the same.

True emotional attachments to television programes is a thing of past when television was just meant for watching Doordarshan. With a wide menu of programes to choose, the impact of a single episode of a game show or quiz show is enough to divert a viewer's allegiance to a new show.

The culprit in the present situation is not any other reality show or quiz show but is the regaining king of sports in India, Cricket which has now become more than just the gentleman's game.

The coming of the Indian Premier League, the reinvented cricket in a capsule is playing havoc in the minds of the channel heads.

Badshah of Bollywood Shah Rukh Khan was there cheering his team for almost all the matches of his team Kolkata Knight Riders, so were the other stars for some of the other teams.

Well there is no need to say that people who come to see the matches of Knight Riders also expects Shah Rukh to be in the stadium each time his team plays.

His presence not only encouraged his team, but in a way turned out to be a reason for a large number of people turning up to the venue.

But the King Khan magic is not working in helping the much hyped show on Starplus to gain foothold.

The old saying of 'when you gain something, you loose something else' can best define what is happening to the 'Kya aap Paanchvi Pas se thez hain' hosted by the Badshan of Bollywood himself.

King Khan gained a new status of a team owner, a new business venture and new share of experiences. Then who is loosing?

The new show of Shah Rukh was expected to surpass the triumph of his previous show. But the numbers say a different story.

According to the media planners the opening ratings of the show is far less than what was expected and is not moving upwards from 3 and 4 points.

The points are flying towards the IPL's side which got 8 points in the opening match itself.

Did the B-Town megastar Amitabh Bachchan predict the outcome of the popularity of the show before itself when he was offered to be the host of Shah Rukh's Panchvi Pass?

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