Sivaji is launched

Trust Rajinikanth and AVM Saravanan to have lot of sensitivity.  Trust the duo to also keep others guessing.

Just as everyone was thinking that the AVM-produced, Shankar-directed and Rajini and Shriya-starrer Sivaji to go on to the floors in December, in a surprise move, the movie was launched without any fanfare yesterday at the AVM third floor (a tradition of the production house).

The launch function of the film was kept very low-key considering the plight of the several lakhs who had been hit by the floods in the State.

For a film that has made the entire industry look up, it was indeed a very soft launch. As it happens, even some of them cast did not know that the film was being launched yesterday morning.

Shreya who was in Chennai for a commercial shoot arrived at the studio without knowing what it was for. Ditto in the case of the film?s comedian Vivek. Music director A R Rehman was in fact not in India itself and hence could not make it.

Other crew of the film lyricist Vairamuthu, cameraman K V Anand,art director Thota Tharani, dance director Raju Sundaram were at hand.AVM?s regular SP Muthuraman was also present.

Rajinikanth, clad in a typical white kurtha, looked refreshed, and seemed ready for it all.Shankar was also full of energy and enthusiasm for the big project.

AVM Saravanan and M S Guhan were as usual dignity personified.