Excitement around 'Don' in the UK is unimaginably enormous, so much so that several channels and radio stations have actually (and amusingly) received complaints from patrons on account of an over hype of the film by the UK distributor. Reactions to a recent trial in London have been positive. "It's a commercial entertaining thriller, which holds you till the end credits," said our source.

According to sources, a quiet industry trial of 'Don' was held on Monday in Mumbai, attended by the Bachchan family, Shah Rukh Khan, Sachin Tendulkar and many other personalities. We are told that the initial reactions have been extremely heartening and that the twists will take the audience by storm. "Shah Rukh is looking sinfully good," remarked our source.

We are also informed that a leading multinational bank's high net-worth customers have actually flown in to London from various parts of Europe especially to watch 'Don' on Wednesday evening.

The film previews in the UK on Thursday 19th October.