Comedian-actor Kapil Sharma has become the most riskiest celebrity searched online in 2017 - one who could expose consumers to malicious websites and malware - a survey from cyber security firm McAfee revealed on Tuesday.

The study, conducted by McAfee and now in its 11th year, highlights the dangers of clicking on suspicious links when searching for celebrity-focused content.

"With today's digital explosion, the gap between celebrities and their fans has diminished. There's a looming interest among Indians to know more about their favourite icons for which there's a deluge of fresh and readily consumable content made available," said Venkat Krishnapur, Head of R&D Operations, McAfee, in a statement on Tuesday.

The survey revealed that Sharma, who has topped the "McAfee Most Sensational Celebrities" list 2017, has replaced actress Sonakshi Sinha.

Searching for Sharma would results in a 9.58 per cent chance of landing on a malicious website.

Salman Khan, who bagged the second spot, would attract 9.03 per cent risk of landing on a malicious website, while Aamir Khan would increase the risk of 8.89 per cent.

Actor Priyanka Chopra, who was at number seven in 2016, secured fourth place in the list and would increase the risk by 8.75 per cent.

"It's important for consumers to be vigilant and ensure they are searching safely. Thinking before clicking is as imperative as adopting the right security solutions to stay safe online," Krishnapur said.

"If you are you looking for the footage of Sharma's comedy shows, it's better to wait for the official airing and re-runs on television and the official websites than to visit a third-party website that could contain malware," he suggested.

McAfee conducted the study using "McAfee WebAdvisor" site ratings to determine the number of risky websites generated by searches on Google, Bing and Yahoo! that included a celebrity name and search terms likely to yield potentially malicious websites in the results.