Coke signs up Vijay as brand ambassador
- IndiaGlitz, [Saturday,February 28 2009]
Well, amongst Kollywood stars itÂs Ilayathalapathy Vijay whoÂs been constantly roped in for more brand ambassadorships. Coco-Cola had earlier roped in Vijay as its brand ambassador during the year 2000-03.
Later, as the brand manufacturers felt that the product can peak in markets without any celebrities. Now as VijayÂs popularity is gone ahead amongst young guys especially in rural areas, the product managers have approached him for the ambassadorship deal.
One of the sources revealed that Vijay would start filming for the commercial ad of Coco-ColaÂs latest theme of ÂOpen HappinessÂ. Also added that the commercial will be aired within next couple of weeks on all media channelsÂ
Earlier, during last year Vijay was offered the brand ambassadorship for ÂChennai Super Kings in T-20 Tournament. One of the leading trade analysts of Tamil FilmÂs box office collection had recently stated that though VijayÂs recent films hadnÂt done extremely well at box office, producers are on their heels of increasing his remuneration.