The Coca-Cola brand's market value plummeted after football great Cristiano Ronaldo removed the bottles from his table before a press conference. Ronaldo is one of the most physically fit players in the game. He is noted for following a strict diet and training regime in order to perform effectively on the football field.

The act of the Portugal captain asking people to drink water and avoid Coca-Cola immediately at the start of his team's press conference ahead of their Euro 2020 encounter against Hungary has certainly had huge effect in the stocks of Coca Cola.

As a result Coca-Cola’s stock prices dropped 1.6% as they went from being worth USD 242 billion to USD 238 billion, which is a loss of USD 4 billion and the company has decided to put in a statement after Ronaldo's act, saying: “everyone is entitled to their drink preferences” as people have different “tastes and needs”.

On the other hand, in Portugal's 3-0 triumph over Hungary on Tuesday, Ronaldo set multiple records by scoring a brace. With 11 goals in the European Championships, he now holds the record for most goals scored in the tournament's history.