In last few years, OTT platforms have emerged as a popular medium of entertainment parallel to cinema. This rapid growth and popularity of OTT shows and movies have led people to wonder whether this is the end for movie theatre business. However, superstar Shahrukh Khan believes that people won't stop coming to theatres just because of OTT films.

Speaking to Deadline, SRK stated that cinema has lived through several such changes and it'll continue to do so in near future as well. The actor said, “Cinema viewing is not going to shut down anytime soon because I have been through these phases, television coming in, ‘oh nobody’s watching movies’, VCR coming in, ‘Nobody’s watching movies.’ It’s been 32 years, I have seen it through. Yes, there’s always a dent, there is a bit of a problem, but cinema changes itself and then comes back and invites people in hordes.”

Further sharing why people enjoy cinema despite it being less convenient than OTT, Shahrukh said, "When you go to watch movies in a theatre, it’s an outing. Films and box office have got affected. Because of Covid-19, watching habits have changed. But I think it will all settle down and films will find their space at the box office. Some films will find space on streaming platforms, and some will stick to television.”