Months after Naga Babu lost his cool while speaking at the audio release function of 'Bruce Lee' (he was angry that Megastar's fans were interrupting his speech by raising pro-Power Star slogans), it was the turn of Stylish Star Allu Arjun to sound incorrect. Seemingly, he has provoked a section of Pawan Kalyan's die-hard fans by refusing to hail the Power Star during Sarrainodu's success tour in Vijayawada. Days ago, Bunny said just two words when certain fans shouted that he talk about Pawan; the two words are "Cheppanu, Brother" (meaning 'I won't talk, brother).

Perhaps, Bunny thought that there was no reason to mention Pawan in his speech. Taking umbrage, a section of the fans have issued a challenge to Bunny on social media. They have said "Choosukuntam, Brother" (meaning 'We will remember and act on this, brother') in counter.

This controversy on social media has caught many an eyeball.

Online wars are a common feature across industries, more so in the South. What is unique about the present controversy is that the two stars at the centre of the issue hail from one family.