Ram Charan's home production, Konidela Production Company, was launched today at their new office. Its debut film will be Chiranjeevi's 150th film, titled Kathilantodu. It was launched in the presence of Cherry's mother Surekha Konidela, among others.

The film will go on the floors sometime in the first week of June. Allu Aravind powered the project during its first shot, which was directed by Naga Babu. The shoot began with its first clap by Paruchuri Venkateshwara Rao.

The music will be by Devi Sri Prasad and Rathnavelu takes the onus of cinematographer of the project. The film is aimed to be a grand Sankranthi release.

The private launch event was graced by industry stalwarts Allu Arjun, Varun Tej, Sai Dharam Tej, Naga babu, Allu Arvind, Koratala Siva, Sharath Marar, Gemini Kiran, DVV Danayya, Thirupati Prasad, Paruchuri Venkateshwara and family members.

The function was a candid and traditional affair celebrated with immediate family and friends.