There have always been fan requests to singer Chinmayi Sripada for personal song dedications, but it was only during the Coronavirus pandemic that the talented singer started taking it up with the gesture serving the needy as well.

During the last few months of lockdown, Chinmayi has been doing song dedications and wishes and has recorded more than 3,000 videos which has helped her collect a massive Rs 85 lakh.

Chinmayi, who saw the plight of light men and other people associated with film industry without work was approached by a government school teacher working for children with learning difficulties for help, and the teacher also gave Chinmayi a database of 800 families. Many of the parents were daily wage earners, and Chinmayi started putting social media posts on doing personal song dedications and wishes in exchange for a donation for the needy. The singer used to record as many as 75 videos in a single day and donations range from as Rs 27 to a huge Rs 1.5 lakh. Though the lockdown has ended, Chinmayi is planning to continue the initiative to help many more people.

I've sent out over 2500 videos of personalized song videos to Tamil & Telugu people around the world, raising about 75 Lakhs in money & groceries.
Yesterday I did a fundraiser concert with Ladies Circle India - Area 7 sending funds directly to Kaniyankoothu Folk Artistes.

— Chinmayi Sripaada (@Chinmayi) June 29, 2020