Celebrity endorsements in South India – the next ‘Big thing’ (Part-1)

The buzz in the Advertising and marketing field is that the endorsements for South Indian movie actors is the “next big thing” in business. Ever wondered why most of our celebrities don’t endorse as many brands as their Bollywood counterparts? And why we’re subject to dubbed ads, which are more humorous than convincing? This articles hopes to throw some light on the business of celebrity endorseme

Celebrity endorsements in South India – the next ‘Big thing’ (Part-2)

The buzz in the Advertising and marketing field is that the endorsements for South Indian movie actors is the “next big thing” in business. Ever wondered why most of our celebrities don’t endorse as many brands as their Bollywood counterparts? And why we’re subject to dubbed ads, which are more humorous than convincing? This articles hopes to throw some light on the business of celebrity endorseme

Nasser’s film goes places

‘Varavu Ettana Selavu Pathana’, the Nasser-Radhika starrer which had a decent run in Tamil Nadu more than a decade ago, will be soon remade in Kannada. The Sandalwood version has been titled ‘Hendtheera Darbar’, sources say....

Celebrity endorsements in South India – the next ‘Big thing’ (Part-1)

The buzz in the Advertising and marketing field is that the endorsements for South Indian movie actors is the “next big thing” in business. Ever wondered why most of our celebrities don’t endorse as many brands as their Bollywood counterparts? And why we’re subject to dubbed ads, which are more humorous than convincing? This articles hopes to throw some light on the business of celebrity endorseme

Celebrity endorsements in South India – the next ‘Big thing’ (Part-2)

The buzz in the Advertising and marketing field is that the endorsements for South Indian movie actors is the “next big thing” in business. Ever wondered why most of our celebrities don’t endorse as many brands as their Bollywood counterparts? And why we’re subject to dubbed ads, which are more humorous than convincing? This articles hopes to throw some light on the business of celebrity endorseme