As announced, the multi-starrer with Ram Charan and Srikanth directed by Krishna Vamsy, produced by Blockbuster producer Bandla Ganesh on his banner Parameshwara Art Productions with Kajal Agarwal and Kamalini Mukherjee playing the female leads has taken off with Muhurtham today at the Film Nagar Sai Baba Temple ina rather simple manner.

Ram Charan gave the clap, financier Satya Rangayya directed the first shot while Paruchuri Venkateshwara Rao switched on the camera. Raj Kiran, a senior Tamil actor is playing the Grand Dad to Ram Charan.

Ganesh said ‘The story has come out fantastic and the family values is an entirely untouched backdrop for Ram Charan and I am sure he will play it with ease. Cherry and Kajal have been a successful pair before with Maga Dheera and Nayak turning out to be blockbuster hits. We will be shooting for three days in Hyderabad and shift to the beautiful locales of Rameshwaram, Nagar Koyil and Pollachchi for about forty days schedule. Sameer Reddy is doing the camera and this being Krishna Vamsy's first film with Ram Charan and he is taking utmost care about every detail. This will be yet another landmark film in Charan’s career.

Bandla Siva Babu is presenting the film while SS Thaman is composing the music for the film.