The Centre has advised all language television channels across the country not to broadcast condom advertisements during prime time (read: evening/night) as it might have an adverse impact on children and the teenaged group.

Parents/elders in Indian families, most of which are still conservative in nature, feel very awkward and scramble to latch on to the remote control` when condom advertisements are broadcast during prime-time` (in the evenings and night). The conservativeness of the Indian families neither allows the parents/elders to explain in detail the concept of condom to their kids nor let the kids watch those advertisements.

In what might a big relief and avoid embarrassing moments to those parents and elders, the Govt. of India`s Union Ministry of Information & Broadcasting has issued a new set of guidelines regulating the timing during when such adult` advertisements could be broadcast.

It has now been made mandatory for all language television channels across the country to broadcast condom advertisements only from 10:00 P.M. to 06:00 A.M., the time when kids/children/teenagers are less likely to watch television. The objective is not to let anyone in the age group 06-16 get a hint of what these advertisements mean.