The Centre has advised all language television channels across the country not to broadcast condom advertisements during prime time (read: evening/night) as it might have an adverse impact on children and the teenaged group.

Parents/elders in Indian families, most of which are still conservative in nature, feel very awkward and scramble to latch on to the ‘remote control’ when condom advertisements are broadcast during ‘prime-time’ (in the evenings and night). The conservativeness of the Indian families neither allows the parents/elders to explain in detail the concept of condom to their kids nor let the kids watch those advertisements.

In what might a big relief and avoid embarrassing moments to those parents and elders, the Govt. of India’s Union Ministry of Information & Broadcasting has issued a new set of guidelines regulating the timing during when such ‘adult’ advertisements could be broadcast.

It has now been made mandatory for all language television channels across the country to broadcast condom advertisements only from 10:00 P.M. to 06:00 A.M., the time when kids/children/teenagers are less likely to watch television. The objective is not to let anyone in the age group 06-16 get a hint of what these advertisements mean.