Paisa phenko, tamasha dekho

Words from the title song of CASH are good enough to describe what the film is going to be all about. Have money, have fun. No money, then earn it to have fun! Because cash is what makes the world go left, right and center.

Left, right and center - this is how the world of master conman Ajay Devgan also looked like.

As someone who was at the center of one of the biggest robberies ever that was soon to take place, he had to rope in two young men. The men who would be on his left and right and undertake the job for him - Riteish Deshmukh and Zayed Khan. But as the saying goes, sometimes the left hand doesn't know what the one on the right is doing! Same was the case with Riteish and Zayed, as they hardly realized the existence of each other in this masterpiece of a crime that was about to happen.

Existence? But weren't they buddies once upon a time? Probably yes, but then a girl [Dia Mirza] came in their life which drifted them apart. Both loved her but she loved only one of them. Solution? She walks out of their lives as she can't tell the other guy that she didn't love him.

Meanwhile Ajay had a different problem. He was a conman, yes. He was a criminal, yes. He was a smooth operator, yes. But then he was also a lover.

A lover who by the stroke of luck had a 'Head of Security' at the Indian embassy, Cape town, as his girlfriend [Shamita Shetty].

As a responsible officer, her job was to make sure that there was no mishap when the diamonds were transported to the airport. But then what was so special about these diamonds? Well, this was a set of three unique diamonds worth Rs. 100 crores which were mined more than 200 years back in India and had traveled around the world after reaching the hands of mafia in 1986. The trouble was that out of the three, one was still missing and the mafia head now wanted the third to reach him too.

The mafia head entrusts his most trusted lieutenant to do the job. He further passes on the responsibility to Ajay, who agrees to carry out the robbery knowing little about the real content of what he had to rob.

The game begins. But did it end with the robbery? No ways!

Once the robbery is carried out, Ajay realizes that he has put his own love into trouble. As the Head of Security, she was accountable for the safe passage of diamond. And now, she is after the person who got her into trouble.

Ajay now has to do one bigger job. Along with Riteish and Zayed, he has to put the diamond back into the embassy. And he had to do that fast before the police (and of course Shamita) get to know about the people behind the robbery!

How will he do this? Will he forego all the cash he could have had? Or will it be the power of cash that would make him and his team carries out a super-cool crime once again? Was stealing indeed the toughest way to become rich?

Three diamonds, two heists, four murders, one double-cross, one double-crosser who is triple-crossed, one misunderstanding, one fatal error called trust and beneath it all, friendship and love. Welcome to a world 'Of the cash', 'By the cash', 'For the cash'.

Also starring Suneil Shetty and Esha Deol, CASH is directed by Anubhav Sinha and is aiming at a 27th July release.