Thank You is on its inevitable way to be declared a flop at the box office. The film's Day 1 collections are shockingly low. This is the lowest that a Naga Chaitanya movie has opened to. An estimate says that it is a bigger dud than Virata Parvam, which fell by the wayside in June under the impact of Vikram and Major.

Since Thank You is a Vikram Kumar directorial, it was expected to be a reasonable movie in terms of content. The scenes, dialogues and situations have turned out to be a misfire. What gives?

The hush-hush talk in the tinseltown is that Dil Raju's unwarranted interventions are to be blamed. Owing to his thankless interference in the creative job, the director couldn't get a free hand. Even writer BVS Ravi is receiving flak. That's the buzz.

Dil Raju's movies after SVSC and before movies like Fidaa and MCA happened, were dull. His track record has been uneven both as a distributor and a producer. His recent Hindi movies Jersey and Hit: The First Case have failed.

It is felt that Dil Raju should get his house in order. He is doing the mega project RC15 with Ram Charan and Shankar. He is also doing Vaarasudu with Vijay. A couple of small range movies and the ZEE5 project ATM are also upcoming from him.