'Brand Babu', starring Sumanth Shailendra and Eesha Rebba in lead roles, hit the screens this Friday.  Here is our review of the comedy.  

Story:

Diamond Babu (debutant Sumanth Shailendra) has been brought up by his father (Murali Sharma) as a brand-conscious, egotistic and immensely proudish guy.  

As destiny would have it, he lives in the mistaken belief that Home Minister's daughter Pavani (Poojitha Ponnada) loves him.  In reality, it's actually Radha (Eesha Rebba), a domestic help at the Home Minister's house, who loves him and who has been talking with him over the phone.  

Babu's family gets a shock of the lifetime when they discover that the HM's daughter was never in the picture.  

The second half is about a fight that ensues between the families of the rich Babu and the poor Radha, whose uncle (Raja Ravindra) can't take humiliation lying down.  

Analysis:

It's utterly impossible to figure out what this film is about.  So, we tried to break down the film systematically to make sense of what never made sense to us.   

1. The hero and his father are super rich.  And they are obsessed with branded products.
2. The dialogue writer and the director are obsessed about the fact that the hero and his father are obsessed with branded products.
3. The hero and his father are compulsively obsessed about iterating, reiterating and re-reiterating 2669946663446 times that they use branded products.
   (Note: The film doesn't tell us how the hero's father became a millionaire.  Our guess is that he became rich because everytime he used the word 'Brand', one dollar was credited to his account)
4. The hero and his father are so compulsively and terribly obsessed with branded products that they divide mankind into two parts: those who use branded products and those who don't.  Those who don't use branded products are constantly, compulsively and obsessively told at the first opportunity that they are cheap, whether it's a TV studio or a hospital.  
5. Everyone who doesn't use branded products in the film hates the hero and his father.  But there is one rarest of the rare joker who sympathizes with the hero and his cute family: she is the heroine (Eesha Rebba).  Every single time our hero belittles her poor economic background, this joker's respect for him increases.  She surely likes two things about him: his arrogance, and his ability to put the same expression whichever brand he is using for that day.
6. Those who don't use branded products are called PM (Poor and Middle-class people) in the film.  They are united regardless of caste, creed, religion, region, and sex.  With this kind of unity, the dictatorship of the proletariat could have been established 2500 years before the birth of Karl Marx.
7. Maruthi must have strictly instructed director Prabhakar to never let the hero stand in front of the camera without his two sidekicks by his side.  So, Venu and P Saikumar are seen in every frame that the hero is seen in.  Every single frame with some dishonorable exceptions.  
8. In their obsession with the word 'Brand', the hero and his father use the word so many times that they never think of using the name of the Home Minister's daughter even once.  This is a new standard in Telugu cinema.  
9. The hero's family members (except his father) have this excellent trait to fall in love with anyone who prepares good lunch and nice coffee, all branded products be damned.  
10. What Raja Ravindra's character achieves in one day, even Che Guevara, Hugo Chavez and Fidel Castro put together could never achieve all their lives.  

From one-note expressions to one-note dialogues and one-note BGM, this film has got everything.

Verdict:

An attempt to narrate a rich boy-meets-poor girl story goes haywire, thanks to a lame comedy of errors and a bloodless class war, Maruthi-style.  Asinine dialogues mar the proceedings.