Boycott culture in Bollywood has become a major topic of discussion in recent months and people believe that it is one of the prime factors behind poor performance of Hindi movies on box office. However, actress Swara Bhaskar has little different view on things as she doesn't believe that boycott trends affect a film's performance all that much.

Citing the example of Alia Bhatt, Swara told Zoom Digital, “I don’t know how much boycott trends actually affect the business. Alia Bhatt got a lot of negative attention on social media after Sushant Singh Rajput’s tragic suicide, which was of course completely unfair — the kind of accusations that were being made about a lot of Bollywood A-Listers. At that time, Sadak 2 had been released, it got a lot of boycott calls and negative publicity and it did very badly."

Further talking about how some people are trying to defame Bollywood in order to push their own agenda, Swara stated, "When Gangubai Kathiawadi came out, the same kind of conversations started-- about nepotism, Sushant, the same boycott calls, but people went and watched it and loved it."

The actress concluded by saying, "This boycott business is hyped up, it’s a small group of people who are driven by a certain agenda. They are hatemongers, they hate Bollywood, they want to destroy Bollywood, and are spreading malicious nonsense lies about Bollywood...And I think they are earning from it...We've enough evidence to prove that most of these are paid trends. There are also people who used Sushant’s tragedy for their own personal agendas and benefit.”