After unveiling a new Balakrishna, a new NTR and most recently, a new Allu Arjun, director Boyapati Srinu is out to unleash a new Bellamkonda Sai Srinivas. In his next, produced by Dwaraka Creations' Miryala Ravinder Reddy, the ace director is placing the young hero in the context of a family entertainer with loads of romance thrown in.

"Marking Bellamkonda Sai`s birthday on January 3rd, we are releasing the look today. With the co-operation and support of the entire team, our director has completed more than 20% of shooting in the first schedule, shot in Hyderabad and Vizag. The hero's stylish makeover will have all the qualities on a par with Hollywood action stars," the makers say.

The other day, this untitled flick made news for one of the costliest songs in the history of Indian cinema. "Presently, we are shooting a terrific song on Bellamkonda Sai and Rakul Preet Singh in a Rs. 2.50 Cr lavish setting erected in Annapurna Studios. It's being choreographed by Prem Rakshit," they add.

Pragya Jaiswal, Sarath Kumar and Jagapathi Babu took part in the first schedule. Dhanya Balakrishnan will be seen in an interesting role here.